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BROADCASTS & CAMPAIGNS

Reach your customers proactively on WhatsApp

Don’t just wait for customers to message you. Send targeted WhatsApp broadcasts, promotions, service updates and reminders, to opted-in, segmented lists, personalized at scale.

Rated 4.8 across our suite of business software
WA Desk sending a personalized WhatsApp broadcast campaign with delivery and read-rate stats

Email gets ignored. WhatsApp gets read.

Reach the inbox people actually open, with messages they actually want.

Without broadcasts

  • Email promos sit unread at ~20% open.
  • You only talk to customers when they reach out.
  • One-size-fits-all blasts feel like spam.
  • No idea what actually landed.

With WA Desk broadcasts

  • WhatsApp messages with ~98% open rates.
  • Reach out proactively, at the right moment.
  • Segmented and personalized per recipient.
  • Delivery, read and reply rates measured.
WHY IT WORKS

The highest open-rate channel for outreach

Targeted campaigns

Segment contacts and send the right message to the right people.

High deliverability

Sent on the official WhatsApp Business API, ~98% open rates.

Personalized at scale

Every recipient gets their own name, order or date.

Campaign analytics

Track delivery, read and reply rates for every broadcast.

SEGMENTATION

Send to exactly the right people

Build lists from tags, location, purchase history or custom fields, import via CSV or sync from your CRM, and opted-out contacts are excluded automatically.

  • Segment by tags, location or custom fields
  • Import via CSV or sync from your CRM
  • Dynamic lists that auto-update
  • Opted-out contacts excluded automatically
Audience
Tag: VIP City: Mumbai Bought < 30d
Matching contacts1,284
Opted-out contacts excluded automatically
TEMPLATES & PERSONALIZATION

Approved templates, personalized per person

Broadcast with pre-approved WhatsApp template messages, text, header images and call-to-action buttons, and drop in each recipient’s name, order or date automatically.

  • Submit and manage templates in WA Desk
  • Header image, body and CTA buttons
  • Variables for name, order ID, dates and more
  • Preview before you send
TemplateApproved
Hi {{name}}! ๐ŸŽ‰ Your {{city}} store has 20% off this weekend.
Preview
Hi Priya! ๐ŸŽ‰ Your Mumbai store has 20% off this weekend.
Shop now
SCHEDULE & MEASURE

Send at the right time, then see what worked

Schedule broadcasts in advance with timezone-aware delivery, run recurring campaigns, and track delivery, read and reply rates on every send.

  • Schedule hours or days ahead
  • Timezone-aware delivery
  • Edit, cancel or make it recurring
  • Delivery, read and reply analytics
Weekend Sale Sat ยท 9:00 AM
98%
Delivered
91%
Read
12%
Replied
SEE IT IN ACTION

From audience to results, in one place

Pick a segment, personalize an approved template, schedule it, and watch the read rates roll in.

WA Desk broadcast campaign screen with audience segments, a template preview and delivery analytics
HOW IT WORKS

Launch a campaign in three steps

1. Pick your audience

Segment opted-in contacts by tag, location or behaviour.

2. Personalize a template

Use an approved template with variables and a CTA.

3. Send & measure

Schedule it, then track delivery, read and reply rates.

500+
Businesses
50,000+
Tickets resolved
98%
WhatsApp open rate
4.8
Across our suite
FAQ

Broadcast questions

What teams ask before running WhatsApp campaigns.

Ask us in a demo

It’s a proactive message sent to a list of opted-in contacts at once, for promotions, updates or reminders, using pre-approved WhatsApp template messages on the official Business API.

Yes, that’s how WhatsApp keeps the channel high-quality. You send to contacts who opted in, using templates approved by WhatsApp. WA Desk helps you submit templates, track approval and automatically exclude opted-out contacts.

Yes. Insert variables like name, order ID or appointment date so each recipient gets their own personalized message, with a preview before you send.

Yes. Build lists from tags, location, purchase history or custom fields, import via CSV or sync from your CRM, and use dynamic lists that update as contacts change.

Yes. Schedule broadcasts hours or days ahead with timezone-aware delivery, edit or cancel them anytime, and set up recurring campaigns for regular updates.

Yes. Every broadcast reports delivery, read and reply rates, so you can see what resonates and improve the next campaign.

Explore more: Canned responses · Automations · Pricing

Stop waiting. Start reaching out.

See WA Desk broadcasts live, and we’ll help you launch your first campaign.

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